Sony has introduced a brand new PlayStation Studios model that it’ll be utilizing for its first-party exclusives going ahead as a approach to let prospects know sport comes from one among Sony’s in-house improvement groups.
Sony’s numerous studios already technically exist underneath the Sony Interactive Leisure Worldwide Studios group (which has its personal brand), however the brand new branding is easier and extra targeted on the PlayStation model. It might additionally assist Sony simply spotlight unique video games for patrons who could not know that Sony owns Polyphony Digital (Gran Turismo), Naughty Canine (Uncharted, The Final of Us), Insomniac Video games (Spider-Man), Santa Monica Studio (God of Battle), Media Molecule, or Sucker Punch (inFamous, Ghost of Tsushima).
The brand new branding additionally provides Sony a straightforward approach to differentiate its first-party exclusives from Microsoft’s, which have their very own overarching Xbox Sport Studios branding and brand to focus on first-party titles for Xbox consoles.
The Marvel Studios-like opening animation pans over the enduring PlayStation face button icons, that are overlaid with characters from first-party video games like Uncharted, LittleBigPlanet, God of Battle, Ratchet & Clank, Horizon Zero Daybreak, and The Final of Us.
The brand new animation might be featured in numerous varieties at first of video games, trailers, and commercials beginning this fall, alongside the launch of the PlayStation 5. Which means upcoming PS4 video games like The Final of Us: Half II or Ghost of Tsushima gained’t function the brand new branding simply but.