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LG calls for right marketing, branding of farming products for appropriate dividends

Inter 2025 by Inter 2025
April 4, 2021
LG calls for right marketing, branding of farming products for appropriate dividends
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 Added on April four, 2021
 Reyaz Rashid

Inaugurates farmers and growers mela, excessive density plantation drive

Baramulla: Asserting that the worth addition of agricultural and horticultural produce is the one viable possibility for getting higher outcomes, Lieutenant Governor Manoj Sinha on Saturday noticed that proper branding and advertising and marketing of agricultural and horticulture merchandise at completely different boards is significant for getting acceptable farming dividends.

After inaugurating a mega Farmers and Growers Mela organized by Agriculture Manufacturing and Farmer’s Welfare division as a part of the continuing ‘Azaadi Ka Amrut Mahotsav’ celebrations, he mentioned that the a number of novel initiatives are being taken by the current dispensation on the central in addition to the regional degree for connecting the farming sector with world market chain.

The LG additionally launched excessive density plantation drive which aimed to introduce excessive yielding horticultural varieties for getting enhanced outputs.

Whereas expressing pleasure over an amazing participation of farmers within the programme, the LG mentioned that farmers of Kashmir area are progressive and adaptive to new farming strategies. He mentioned that authorities may be very severe in direction of addressing farmers’ grievances and points including that Rs 2008 crore within the lately handed UT price range was earmarked for agriculture sector which is the highest-ever allocation until date.

The LG additional mentioned that horticulture sector is the spine of our economic system and about 30 lakh individuals are related to it instantly or not directly for his or her livelihoods. He emphasised for adopting built-in farming which has the potential to discover increasingly more agro-based livelihood alternatives.

“The earnings of the farmers will get tripled, even quadrupled if all fashionable, newest and scientific know-how primarily based on altering circumstances are adopted within the agricultural fields,” the LG mentioned.

Enlisting numerous farmers-centric initiatives that have been taken by the federal government, the LG mentioned that a number of legal guidelines have been relaxed whereby farmers can now avail advantages from completely different authorities sponsored welfare schemes and programmes, “which have been beforehand not obtainable owing to restrictive enactments”.

He additionally mentioned that testing labs primarily based on worldwide requirements shall be established for the general welfare of the farming group, including that strict authorized motion shall be taken in opposition to all these stakeholders/sellers concerned within the sale of spurious pesticides and fertilizers.

Furthermore, the LG mentioned that Agriculture division has signed MoU with NAFED Ltd whereby excessive density horticultural varieties shall be developed on about 5500 hectares of land.

He additional mentioned that institutional credit score mechanism has been strengthened and farmers are being given loans beneath KCC scheme in order to insulate them from the clutches of personal cash lenders.

The LG additionally emphasised for selling agro-entrepreneurship and careworn that the farmers should attempt to model their merchandise and undertake cooperative primarily based market linking in order that the agriculture sector is made remunerative.

The LG additionally distributed felicitation awards and farming equipment amongst some progressive farmers of the district. These farmers have excelled in a number of agro-based sectors by the incorporation of newest and fashionable farming strategies. He additionally launched the ‘Krishi Calender 2020-21’ on the occasion which highlighted the achievements recorded by the Agriculture division.

On the outset of the occasion, the LG inspected numerous stalls that have been put in by Agriculture and its allied departments. These stalls have been displaying completely different farming schemes/programmes and different helpful farming equipment and equipments. Some stalls have been additionally put in by some non-public entrepreneurs related to the farming sector.

Principal Secretary, Agriculture Manufacturing Division, Navin Kumar Choudhary offered the valedictory deal with whereby he offered a short description of varied schemes and programmes sponsored by the Agriculture division.

He additionally mentioned that such occasions are being organized to acquaint the farmers relating to newest applied sciences and giving publicity to them by bringing the farmers and the scientists and different stakeholders on a standard platform.

Managing Director NAFED, Sanjay Kumar Chada; Divisional Commissioner Kashmir, P Okay Pole; IGP Kashmir, Vijay Kumar; Deputy Commissioner Baramulla, Bhupinder Kumar; Director Agriculture, Director Horticulture, heads of varied departments, DDC members, BDC chairpersons, PRIs and an enormous gathering of farmers have been current on the event.

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